COVID-19 Update
Subscribe

Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

Create Demand Through Video Marketing

Create Demand Through Video Marketing

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects' eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged and guides potential customers to find their perfect solution. No other type of content drives successful multi-channel engagement like video. It's captivating,…
Buyer Personas Demystified

Buyer Personas Demystified

Static buyer personas are no use to marketers. Instead, they must evolve with the business and be as clear as possible, which is often one of the most challenging aspects given the quick evolution of the marketing space. This infographic from Grazitti Interactive helps walk companies through the creation of…
2021 B2B Innovator Awards

2021 B2B Innovator Awards

The B2B Innovator Awards, hosted by Demand Gen Report (DGR), were designed to honor the brightest and most inventive minds in B2B. Now in its fifth year, the awards recognize some of the most progressive marketing and sales practitioners who are creatively and effectively engaging prospective customers and meeting buyers’ needs. 2020 brought a lot of uncertainty but one thing…
What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement

What’s Working In Partner Relationship Management? How Channel Teams & Partner-Friendly Management Solutions Optimize Program Engagement

Effective partner relationship management (PRM) — always a challenge for even the most skilled channel leaders — is becoming increasingly critical to the success of well-established firms and start-up companies especially. Seismic shifts in the typical B2B buyer's journey are demanding deeper and more timely data-informed evaluations of every vendor's partner ecosystem. Crafting and implementing nimble and effective channel engagement…
Social Media Etiquette: 10 Best Practices To Follow

Social Media Etiquette: 10 Best Practices To Follow

Social media is often a reflection of a brand’s conduct with its customers, and in today’s digital world, it’s a hot spot for prospective buyers to get an idea of the treatment they can expect from a company. This infographic from Red Website Design highlights the steps marketing teams can…
How To Drive Revenue Through Events

How To Drive Revenue Through Events

At the end of the day, there's no secret sauce for driving event revenue; it's all about putting in the time and effort to build an always-on event strategy backed by valuable, trustworthy content. In this guide, you'll discover how to set your event up for success and measure that success in cold hard cash. It breaks down how to:…
2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

2021 ABM Benchmark Survey: Personalization & Engagement Data Becoming Top Drivers For Account Selection, Segmentation, Messaging & Other GTM Key Strategies

Spoiler alert: ABM strategies have dramatically shifted over the past year. While previous editions of Demand Gen Report's (DGR) ABM Benchmark Survey indicated sales and marketing alignment as the biggest ABM-related challenge, the 2021 version knocked alignment off its throne and crowned personalization at scale as the primary area marketers struggle with — it jumped 10 percentage points from the…
What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising

What's Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising

Although Gartner research found that marketers' digital ad spend increased by 72% in 2021, marketing budgets and buyer engagement decreased by 6%. When coupled with 2020's 11% decrease, it's clear that B2B marketers have a lot more targeting and customization to do and a lot less funding to do it. Never one to back down from a challenge, B2B marketers turned to account-based advertising…
8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

8 Key Steps To Humanize The Buyer Experience In Account-Based Marketing

In the post-pandemic, digital-first world, marketing interactions that tap into the human essence of needs and approach will set the leaders apart from the laggards. This is even more critical in an ABM setting, where marketers can target their efforts with great precision. Instead of throwing spaghetti at a wall and hoping it will stick, modern marketers are using the…
7 Ways To Drive More Revenue With B2B Video Marketing

7 Ways To Drive More Revenue With B2B Video Marketing

B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to connect with and engage target audiences — it's no longer "nice to have;" it's a must-have NOW. Video holds unique power for marketers: It can connect with any audience and it's perfectly poised to deliver messages in a way that's difficult to replicate in any…
Using Intent Data To Power More Fully Integrated ABM

Using Intent Data To Power More Fully Integrated ABM

When most people talk about ABM, they focus on the 'M' out of the gate. But fully integrated ABM strategies are conceived to go far beyond being just about marketing; they strive to unite multiple strategies, tactics, channels and internal teams behind one common goal: Maximizing engagement and delivering more revenue from as many target accounts as possible. This critical…
Subscribe to this RSS feed