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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn

2021 State Of Growth Marketing: Organizations Relying On Data, CX To Reconfigure Pricing, Identify Strongest Lead Gen Channels & Reduce Churn

To find marketing success in today's digital-first world, organizations must focus on analyzing available data and deploying omnichannel strategies to unify the brand and ensure growth, specifically in content creation, sales metrics and the overall customer experience. Growth marketing — also referred to by the less appealing term "growth hacking" — enhances the dynamics of demand generation by using data-driven…
The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

The Rise Of The Front-Line Marketer In Our New Digital Selling Reality

We live in the experience era, in which B2B marketing teams need to deliver the same personalized experiences as their B2C counterparts. Unfortunately, most organizations have struggled to meet the needs of today's digitally-savvy buyers — a trend that was exacerbated by the Covid-19 pandemic. To fuel long-term growth, B2B marketers must adapt our new digital-first realities and embrace buyer-centricity.…
How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

How To Personalize Your Messaging To Increase Sales And Create Loyal Customers

With 55% of buyers preferring to interact with content that is tailored specifically for them, it's more important than ever for marketers to deliver personalized messaging that speaks to their buyers' pain points. This infographic from CleverTap highlights key stats about the role of personalized messaging in buyer experiences, and…
2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging

2021 State Of Integrated Marketing: Data Optimization Becoming A Priority To Fuel Account-Based Experiences, Personalized Content & Cross-Channel Messaging

With B2B buyers demanding more personalized interactions with brands that recognize them across channels, marketing teams are doubling down on integrated programs and strategies. As a result, more B2B organizations are stressing the need to have integrated data and messaging across traditional and new emerging channels. To address the influx of social, chat and other expanding channels, B2B organizations are…
12 B2B Marketing Intelligence Insights They Don’t Want You To Know

12 B2B Marketing Intelligence Insights They Don’t Want You To Know

Although B2B marketers are focused on adopting more data-driven strategies, there are still some common pitfalls marketers face with their data acquisition and usage. This infographic highlights research findings from Inbox Insight about B2B audience intelligence, exploring key trends such as the impact of AI on prospect identification, the challenges…
What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

What’s Working In Direct Mail: Building Deeper Connections & Personalizing Outreach With Multichannel Campaigns, Sustainable Elements & Charitable Components

Direct mail is the gift that keeps on giving — literally. With 68% of recipients indicating that receiving a "memorable" business gift strengthened their relationship with the sending business, direct mail remains an integral part of marketers' toolboxes. Direct mail is ubiquitous with modern marketing strategies, as it provides a tangible touchpoint for customers and prospects while also building deeper, more meaningful connections. However,…
When Designing A CTA, Pay Attention To…

When Designing A CTA, Pay Attention To…

An effective call to action (CTA) results in higher conversion rates and/or generates new leads to pursue, making them a critical tipping point for campaign ads and emails. This infographic from Liana Technologies provides insights into how to craft effective CTAs, focusing on the importance of word choice, design and…
Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Developing Video Campaigns To Engage Key Prospects At Every Stage Of Their Journey

Regardless of the type of content you create, it won't get the job done if buyers aren't engaged. That's why video stacks up extremely well against all other content formats. More than one-third (34%) of respondents to Demand Gen Report's (DGR) 2019 Content Preferences Survey said they spend five to 20 minutes watching a video while researching a B2B buying…
Get To The Heart Of Your Ideal Audience

Get To The Heart Of Your Ideal Audience

Targeted content is essential for helping B2B organizations reach their target audience, as 62% of B2B buyers rely on content that caters to their needs to reach a B2B purchase decision. This infographic from LinkedIn Marketing Solutions highlights how organic content leads to brand growth, and provides some tips for…
2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

2021 Killer Content Awards: B2B Brands Dominating The New Marketing Metaverse

Marketing teams and content creators leveled up their approach to campaign strategy, creative and execution. Even amid uncertainty, teams rallied around new ideas and made innovation a reality. Learn how this year's Killer Content Award (KCA) winners smashed their goals and reached the top of their industry scoreboards. Check out the 2021 class of KCA winners and their award-winning campaignsin…
9 Amazing Tips: How To Create SEO Friendly Content

9 Amazing Tips: How To Create SEO Friendly Content

With websites proving to be the second most popular source to generating buyer interest, it’s up to marketers to ensure their website content is visible in all possible search engines. This infographic from Grazitti Interactive spotlights nine tips for making marketing content more SEO-friendly, including the importance of keywords, how…
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