6 Social Media KPIs: A Field Guide
With social media stepping up as a viable strategy for driving leads and engagement, B2B marketers need new KPIs to measure the impact of their social media content. This infographic from Brafton spotlights six KPIs marketers should analyze to measure the success of their social media strategies, including buyer feedback in comments, click-through rates, website traffic, referrals and more.
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Source: Brafton