This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
Close to 90% of buyers search online before making a purchase. This infographic from Act-On outlines some of the most effective search engine optimization strategies.
While content is king for marketers, the latest survey from Frost & Sullivan finds that it’s also their principal challenge. Marketers tend to rate their content efforts as average, and they seem to be wedded to formats that predate the Internet.
The overwhelming majority organizations say that increasing new customer acquisitions is the top priority for their sales and marketing teams, but conversion rates remain frustratingly low. This infograhic from Compile, a lead sourcing service, offers six reasons why your leads aren't converting.
In less than three years, Google+ has distinguished itself with strong content and engaging dialogue. Being smart on Google+ is essential for any content marketer. Here’s how to get started. This infographic from Prestige Marketing points out the three things that Google+ does better than other social media networks.
The digital marketing industry has grown to more than $62 billion and marketers are continuously looking to maximize the value of their investments. In this infographic, digital marketing firm looks at customer acquisition and customer optimization, two sets of activities that digital marketers need to balance to generate value.
This infographic from sales and marketing agency NuGrowth Solutions explains the best methods for getting your various pieces of content out to the masses. It outlines the content distribution methods to get eyes on your content, minds on your organization, and leads to your sales team.
For B2B marketers, developing a winning keyword plan starts with knowing your company, customers and competitors. But that’s just the beginning. Heinz Marketing assembled this infographic to help execute a keyword initiative that will impact your SEO.
While SXSW built its reputation as a consumer tech show, it’s not so cut and dry nowadays. While B2B marketers are finding value in the Austin, Texas, show that starts March 7, uncovering relevant sessions, workshops, networking events and more can be challenging. Demandbase and Doremus have teamed up to help B2B marketers navigate SXSW.
Are you guilty of the sin of lackluster email copy? Howard Sewell and the staff at Spear Marketing Group put together these 10 decrees for heavenly email marketing, no doubt created on a different type of tablet than the original.
