This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
Just as important as creating a unique and valuable piece of content for your audience, is promoting that content so your audience actually sees it. This infographic from Boot Camp Digital, a social media training company, provides tips for getting the most bang from each piece of content.
Influencer marketing has generated a lot of buzz among B2B marketers lately, but many don’t know where to start. This infographic from Marketo outlines where to find relevant experts, how to target influencers based on the three Rs (reach, relevance, and resonance), how to partner with an influencer and how to make sure you’re giving back.
LinkedIn generates the most revenue; the top three platforms for brand awareness are Twitter, LinkedIn and Facebook; and 75% of content is posted by the marketing team. Those are some key findings from B2B Marketing's 2014 Social Media Benchmarking Report. Infographic courtesy of VisualKiwi, a visual content community.
To promote content and have it reach their audiences, B2B marketers use social media (87%) and their own web sites (81%). But how about using email marketing to promote content? GetResponse.com, an email marketing platform vendor, put together this infographic with some tips and suggestions.
The content of your message is a primary factor in deliverability, specifically inbox placement these days. The number of number of links in your message, the overall content, and the HTML content and formatting can all play a role in where your email ends up, according to this infographic compiled by Email Delivered, an email consulting firm.
The Internet is flooded with a constant stream of information. That is why content, no matter how great, isn’t always seen and shared. This infographic, courtesy of Who Is Hosting This?, shares several tips and best practices to create content that has the potential to go viral.
In a recent blogpost, Buzzsumo founder Henley Wing shared 41 search marketers’ greatest SEO fears that keep them awake at night. Referral Candy, a referral marketing company, compiled an infographic to illustrate some of the challenges facing SEO marketers.
The latest research from Oktopost has found that more than 80% of B2B leads and conversions came from LinkedIn. Twitter was second main source of conversions with 12% of leads converting from Twitter, whereas conversions from Google Plus were low to non-existent at less than a quarter of one percent.
Should you only send emails at certain times? Will certain words land your email in the spam folder? This infographic from Campaigner Email Marketing examines the validity of commonly held email marketing myths.
