This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
The emergence of Big Data, social selling and content marketing has changed the way B2B marketing is done. This infographic from Introhive examines the various social media channels and their effectiveness for building brand awareness, lead nurturing and generating sales.
You can ask almost anyone about how to build a strong relationship, and they’ll likely tell you it’s a combination of communication, compromise and work. However, recent findings from a SAVO/BrightTALK poll, outlined in this infographic, suggest the relationship between marketing, sales and the buyer’s journey may have hit a rough patch.
Social media is the top content marketing tactic, used by 87% of B2B marketers, according to this infographic from Get Smart Content. On average, B2B marketers use 13 different content marketing strategies.
While more than one third (36%) of those surveyed by Kentico have a lead scoring system in place, almost the same number (37%) are not using lead scoring. According to this infographic from the digital marketing technology vendor, 42% of lead scoring adopters gained measurable ROI on their lead generation programs. Other top benefits included increased conversion rates and shortened sales cycles.
The person with the biggest bullhorn no longer owns the conversation. Interesting content yields better search rankings, larger audiences and more impressive results.
Mobile, content marketing, email marketing and social media are some of they key factors expected to influence marketing efforts in the year ahead, as outlined in this infographic from the marketing agency Position2.
Here are some of the key statistics about content marketing from the year gone by, as assembled by the blog 93south.
Uberflip’s latest infographic compiles key marketing findings from the past year and projections for where brands will focus their efforts in 2014.
Email marketing is essential for communication with current and potential customers and one of the top ways to distribute high-quality branded content and generate leads. This infographic from Internet Marketing Inc. offers steps to leveraging email marketing as part of your integrated digital marketing strategy in the coming year.
