This section highlights the tools and tactics that marketers are employing, such as webinars and online video, due to the urgency to create interactive, engaging experiences across all prospect and customer interactions.
As search marketing becomes a more integrated discipline, marketers are looking for ways to become more agile in their budgeting to stay competitive. Nearly half of digital marketing budgets are spent on search, with 31% on paid search and 18% on SEO, according to this infographic from Indazo, a search engine marketing firm.
As the volume of email traffic increases, email service providers and readers are raising the bar for what content lands in the inbox and stays there. This infographic from TechnologyAdvice covers the five common areas that can get an email in trouble, either by raising its spam score or by losing the recipient’s interest.
It's clear that social media has a positive impact on B2B sales initiatives, but what does today's social seller look like? This infographic from Sales for Life highlights the traits and characteristics of today's social seller, allowing sales teams to benchmark themselves and learn how to enhance the way they leverage social media in their day-to-day routine.
There are a number of factors driving the shift to inside sales, including the fact that buyers are doing more research online and tools such as video conferencing are becoming more commonplace. More than one third (40%) of large companies plan to shift their resources to inside sales from field sales over the next two years, according to this infographic from ZS and Reality Works Group.
Although 85% of companies agree their sales team's ability to articulate value propositions to prospects is the most important factor to closing a deal, many are not making sure their sales team's messages are pitch perfect. This infographic from Corporate Visions analyzes research to help B2B companies understand how to enhance the way salespeople present their messaging towards prospective buyers and increase closed deals.
In order to increase conversions, B2B sales teams need to get into the minds of their prospective buyers. This infographic from Help Scout highlights several studies in social psychology that can be leveraged to create the right conversations that convert prospects into customers.
Buyer personas can help organizations get a better understanding of their target customers, identify key interests and help create an opportunity to meet business goals. But what exactly makes up an optimal buyer persona? This infographic, courtesy of Cintell and B2B marketing expert Ardath Albee, outlines the nine key components of buyer personas.
It’s no secret that strong alignment between sales and marketing teams tends to be the exception rather than the rule. Despite the fact that there’s so much crossover in their day-to-day functions, the two teams are often divided by competition and internal politics — as well as separate, often contradictory, goals and metrics. In fact, as many as 76% of marketers admit that they’re giving short shrift to sales enablement. This infographic from Wheelhouse Advisors, a marketing consultancy, details the benefits your business can unlock when sales and marketing work together.
While virtual events offer advantages such as lower costs per lead compared to in-person events, they have not been widely adopted by marketers. Only one third of marketers have tried virtual events, according to this infographic from InterCall. The conference and collaboration services provider surveyed more than 340 marketing professionals on their experiences, thoughts and perceptions of virtual events.
