News

Amazon Web Services, an Amazon.com company, announced the launch of Amazon WorkMail, an enterprise email and calendaring service designed to give users an email option that does not require hardware or complex email server software. The announcement puts Amazon in contention with Microsoft and Google as they attempt to make foothold in the workplace.

The services are designed to replace the technology behind corporate email in data centers. Therefore, WorkMail users will be able to keep using Microsoft Outlook, for example, but be able to use their WorkMail login and use all the similar functionality.

DiscoverOrg, an IT sales intelligence solutions provider, launched HubSpot Webhooks for DiscoverOrg, a tool intended to simplify lead management and provide IT companies with cross-platform access to real-time insights on current and prospective buyers.

The solution is designed to allow data sharing across platforms. HubSpot users will be positioned use data within their platform as well as DiscoverOrg’s sales intelligence database — aiming to improve the accuracy and efficiency of lead nurture programs.

Fliptop, a provider of predictive applications for marketing and sales teams, has seen a 180% growth in its customer base quarter-over-quarter. The announcements rounds up a strong close to the year, and the company states that its current clients significantly increased their lead-to-opportunity conversion rates — boosting sales while reducing the sales cycle.

A few of the company’s new customers include ON24, Jama, Blackbaud and NewVoiceMedia.

LiveHive, a sales engagement platform provider, announced that it has partnered with Act-On Software. The partnership integrates LiveHive’s prospect engagement analytics tools with Act-On’s marketing automation platform, positioning users to gain additional insight  into how prospective buyers are interacting with content so sales reps can enhance their messaging.

LiveHive offers sales engagement capabilities including real-time analytics, page-by-page analytics, and recipient profiles for forwarded documents — which will all be available to Act-On customers. This integrated solution allows users to pull in prospect engagement activities from digital content into their overall lead scoring and qualification programs, right in the Act-On platform.

Nearly three quarters (70%) of companies do not have a formalized marketing messaging process for all employees to follow. More than 30% of respondents said their messaging was company centric, and just over one third provide ongoing coaching to ensure consistency across marketing campaigns.

These are some of the findings of a recent survey from Corporate Visions. The company polled more than 500 B2B marketing and sales professionals worldwide regarding the alignment of their marketing campaigns and sales content development processes.