News

Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million.

The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem officially double in size since its inception in 2013. The marketing software provider also integrated with several companies such as Cloudwords, DataHero and SoMedia Networks.

Inbound marketing is a tactic that B2B marketers acknowledge as an effective and valuable marketing strategy. However, many still struggle with their inbound marketing techniques — leading to a disconnect that harms overall engagement with prospective buyers.

A recent study from NetProspex, a data management services provider that was recently acquired by Dun & Bradstreet, shows that almost three-quarters (73%) of B2B organizations believe there is room for improvement in their inbound marketing efforts. B2B companies also state that improving lead quality (50%) is the most important objective for their inbound marketing strategies in 2015.

MarketBridge, a digital marketing, sales enablement and customer analytics solutions provider, announced new features to the company's lead nurturing solution RevenueEngines. The update intends to add predictive lead scoring capabilities, personalized content curation and boost reporting capabilities.

The new features provide users with predictive insights into what potential customers need to move further along the sales funnel. These insights can enhance the digital experience prospective buyers have with the brand and position sales reps to close more deals and accept more qualified leads.

MindTickle, a corporate training solutions provider, announced the release of its latest version of MindTickle for Sales. The new version of the sales readiness platform is designed to help scale growing sales teams by giving users control of how they are trained. In addition, the platform gamifies the training experience in an effort to increase competitiveness and, ultimately, the usage rate of the solution.

MindTickle for Sales is intended to combine gamification, social learning and analytics tools to boost news sales rep effectiveness. The platform also is positioned to allow team managers to make informed, timely actions to ensure sales reps aren’t leaving opportunities on the table.