News

Pageflex Inc., a dynamic publishing and multichannel marketing solutions provider, has acquired EarthIntegrate, the provider of a localized marketing automation solution, for an undisclosed fee.

The combined solutions position Pageflex to offer a seamless sales and marketing experience, while also boosting productivity by allowing users to launch campaigns across multiple channels.

BrightFunnel, a revenue attribution platform provider, unveiled its Revenue Waterfall tool, a solution designed to automate the process of tracking leads through the buyer's funnel.

The tool positions users to gain insights into how leads are entering and progressing through the buying funnel, ultimately enabling marketers to connect the dots between marketing spend and company revenue.

Autopilot, a multichannel marketing automation platform provider, is partnering with GoodData, a SaaS-based business intelligence company. This move positions Autopilot users to gain insights into how customers and prospects are engaging through multiple channels and various stages of the buyer’s journey.

In addition, the data provided by GoodData can help users track and measure marketing's impact on the bottom line.

Marketo unveiled an integration with LinkedIn's Lead Accelerator solution at its Marketing Nation Summit this week, a move designed to improve B2B marketers’ ability to nurture known and anonymous prospects through multiple channels.

The solution provides marketers with relevant business, profile and behavioral data on unknown prospects, said Russell Glass, Head of Products, LinkedIn Marketing Solutions, in a keynote address.

Connecting the current tools used within a B2B organization to enhance marketing and sales initiatives through ever channel is an ongoing theme from Marketo's Marketing Nation Summit.

Here are some highlights of the latest announcements made at the event: