News

Full Circle CRM announced that Brian Owen, CEO of X-IO Technologies, has joined the company’s board of directors. Owen has been on the company’s advisory board for more than a year, and brings more than 30 years of industry experience to the organization.

Prior to joining Full Circle’s board of directors, Owen led a successful merger between Decalog NV and SunGard. Before that, Owen led a successful IPO as the CEO of MapInfo. He is also currently a general partner at Masthead Venture Partners.

Cloudwords, the cloud-based content globalization platform, has extended its capabilities to the Marketo and Oracle Eloqua marketing automation platforms, a move designed to provide users with the ability to localize and personalize digital campaigns.

Cloudwords is positioned to automatically translate content located in Marketo or Oracle Eloqua into the right language for a given recipient based on their location. One new feature is positioned to allow users to run more campaigns — in more locations and languages — without having to create a new program for each language.

Dun & Bradstreet, a provider of data and analytics services, has purchased NetProspex, a provider of B2B marketing data management services, for $125 million.

The pairing of NetProspex’s data services platform and its approach to measuring data quality with Dun & Bradstreet’s global commercial database positions B2B marketers to gain deeper insights into their target audiences, The move aims to provide a single source to help B2B marketers identify, analyze and prioritize opportunities.

Cintell, a SaaS customer intelligence startup, plans to introduce a cloud-based persona development platform designed to collect, analyze, maintain, enhance and integrate customer insights companywide.

Launching mid-Q1, the free beta tool is positioned to provide marketers with the ability to create live customer personas in the cloud and publish the latest version across their organization.

Intellinote, an enterprise collaboration tool for B2B marketing and sales teams, is now integrated with Zapier, a tool designed to automate tasks such as tracking social media mentions and when new opportunities are added to the database.  

The integration positions Intellinote to provide users with new integrated web applications that can help simplify B2B workflow management and collaboration — ultimately increasing productivity and efficiency within marketing and sales teams of all sizes.