News

Salesfusion, a marketing automation and email marketing platform provider, recently named Carol O’Kelley as its CEO and received an additional $5 million in funding. The latest investment, which follows $8 million in Series B funding in January, brings the company's overall funding total to approximately $23 million.

"This funding is a great opportunity for the company, as well as our customers," said O'Kelley in an interview with Demand Gen Report. "The funding will be used to build our customer support system and accelerate product innovation, allowing current and future customers to obtain future ahead of schedule."

Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The two integrated solutions aim to bring further insight into the conversations prospects are having with B2B organizations.

The new offering, called LeadFlow. is designed to enhance lead generation capabilities through phone calls. The platform positions lead gen agencies, affiliate marketers and pay-per-call advertisers to connect callers from any marketing channel with the right lead buyers, in real-time.

While 80% of marketers believe that they have a peripheral role in the customer relationship, 85% feel that sales and support teams are currently responsible for the customer experience. This is just one of the key findings from a new study published by Act-On Software, in association with Gleanster Research.

The study 0f 750 B2B marketers examined their role in the customer lifecycle and supporting the customer experience.

ZoomInfo, a B2B database software company, launched FormComplete, a solution that positions users to increase inbound conversion rates with real-time data provided through shorter lead generation forms. This data can then be synced into the user's CRM or marketing automation solution.

The solution is also designed to flag inaccurate information and complete missing fields. This feature intends to keep information flowing into the CRM in the correct format, while also routing leads to the correct sales rep.

While 40% of large technology companies plan to increase their inside sales headcount by 2016, inside sales reps currently make up only 10% of these companies' sales teams. By comparison, inside sales reps make up 55% of the overall sales teams at small businesses and startups.

These are just a few of the findings of a recent study conducted by ZS Associates. The survey was conducted alongside Reality Works Group, an inside sales strategy and implementation consultancy.