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DemandGen Reports

Eloqua’s Inaugural Users Event Draws More Than 400 To Las Vegas

In another sign that the marketing automation category has arrived, more than 430 attendees turned out in Las Vegas this week for Eloqua’s inaugural user conference. Eloqua Experience 08 drew over 300 customers to hear best practice presentations from power users as well as marketing experts and industry analysts.

Marketbright Targets Event Tracking, Execution With New Automation Tool

Marketing automation solutions provider Marketbright has announced the launch Event Manager, an event management solution designed to help organizations more effectively manage event execution and lead generation. The Event Manager solution is targeted at simplifying the process of event campaign development, prospect and customer follow up, event promotions and response analysis.

LeadLife Launch Marks Latest Entry Into Emerging Marketing Automation Space

LeadLife Solutions announced their official launch into the marketing automation category last week. The Atlanta-based provider of on-demand marketing automation software for B2B marketers, unveiled its software which has been under development since 2006. The company already has ten customers which have been testing the solution and are using it to increase ROI for their online and offline lead generation and lead management.