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DemandGen Reports

ZoomInfo Builds New Lists Segmentation Tool For Marketing Teams

In the midst of a dismal economic climate, marketers are struggling to find more targeted resources which can improve response rates as the quality of the sales leads they provide to their sales organizations. After building a base of more than 3,000 customers from sales teams at 20% of the Fortune 500, ZoomInfo recently launched a tool designed to provide marketers with the ability to create targeted marketing campaigns from a CAN-SPAM compliant database of 45 million people and 5 million companies.

Demandbase Expands Lead Acquisition Suite With Launch Of Free Web Traffic App

After making a name for itself last year with the launch of an innovative solution for identifying and reaching new contacts, Demandbase is broadening its place in the marketing automation space with the recent release of Demandbase Stream. The free downloadable Web application enables BtoB sales and marketing executives to discover qualified prospects visiting their website, gain intelligence about the pages they are visiting and then follow-up in real time.

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  1. Eloqua’s Inaugural Users Event Draws More Than 400 To Las Vegas
  2. Marketbright Targets Event Tracking, Execution With New Automation Tool
  3. LeadLife Launch Marks Latest Entry Into Emerging Marketing Automation Space
  4. Market2Lead Announces Sales Growth During Q2, Adds Free Trial Offers
  5. ReachForce Engages New Conversations With Launch Of Marketing Book Club