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DemandGen Reports

Teradata And Aprimo To Acquire Digital Marketing Provider eCircle


Teradata, a provider of analytic data solutions, and Aprimo, a Teradata company and provider of Integrated Marketing Management software, recently announced an agreement to acquire Munich-based eCircle, a provider of cloud-based digital marketing services.

The transaction, which is subject to applicable regulatory clearances and other customary closing conditions, is expected to close in Q2 2012. eCircle will be integrated into Aprimo, while maintaining its current business operations and fully supporting its customer base, once the acquisition is complete.

Silverpop Sees 50% Sales Growth In Q1 2012


Silverpop recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011.  Additionally, Silverpop increased its professional services revenue by 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.

Silverpop's new customer wins span a variety of industries. Newly added clients this quarter include Acuity Brands Lighting, Malwarebytes Corporation, Public Relations Society of America (PRSA), WOMMA (Word of Mouth Marketing Association), Wilton Industries, Stonyfield and U-T San Diego.  

Lack Of Sales Process, Alignment Hindering ROI, New SAVO Group Research Finds


B2B sales teams employ a variety of tools and tactics to support demand generation, but new research shows that a vast majority are not realizing full ROI value due to a lack of process, as well as misaligned messaging.

SAVO Group, a provider of sales enablement solutions, recently released poll results that found approximately 40% of businesses have poorly aligned marketing messaging, sales tools and seller skills, which lead to missed revenue opportunities. The results are from a live poll of nearly 100 participants conducted during one of SAVO’s educational webinars, “Say the Secret Words: Messaging that Matters.”

The poll also revealed that 46% of respondents believe that sales and marketing messaging was the most difficult aspect of their business to get into alignment, followed by skills training (29%) and sales tools (26%). 

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  3. Pardot Reports Strong Client Growth, New Product Features During Q1 2012
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