LeadLife Launch Marks Latest Entry Into Emerging Marketing Automation Space
- Written by Andrew Gaffney
- Published in DemandGen Reports
LeadLife Solutions announced their official launch into the marketing automation category last week. The Atlanta-based provider of on-demand marketing automation software for B2B marketers, unveiled its software which has been under development since 2006. The company already has ten customers which have been testing the solution and are using it to increase ROI for their online and offline lead generation and lead management.
LeadLife joins the growing roster of solution providers targeting the B2B marketing automation category, which Gartner has predicted will become a more than $3 billion industry by 2011.
“Marketers are seeking tools that can help drive their top-line revenue and streamline critical lead generation processes,” said LeadLife President Lisa Cramer. “With our software and the assistance of our experienced marketing specialists, companies can begin to work smarter, not longer – and realize dramatically greater results.”
Cramer said LeadLife will differentiate itself from the pack by offering flexible and easy-to-use marketing software that enables marketers to automatically track, score, prioritize and nurture leads, increasing the value of lead generation dollars. LeadLife’s solution is designed to allow marketers to:
"The best testament to our ease of use and functionality is the expansion of our application within our customer organizations,” said Cramer. “For example, one of our customers has expanded its use from one division to eight divisions - all of which are independent and all of which have substantially different requirements.”
Other competitive differentiators Cramer highlighted include: an email database with millions of B2B contacts, and the ability to integrate any CRM system into LeadLife’s lead management software.
LeadLife joins the growing roster of solution providers targeting the B2B marketing automation category, which Gartner has predicted will become a more than $3 billion industry by 2011.
“Marketers are seeking tools that can help drive their top-line revenue and streamline critical lead generation processes,” said LeadLife President Lisa Cramer. “With our software and the assistance of our experienced marketing specialists, companies can begin to work smarter, not longer – and realize dramatically greater results.”
Cramer said LeadLife will differentiate itself from the pack by offering flexible and easy-to-use marketing software that enables marketers to automatically track, score, prioritize and nurture leads, increasing the value of lead generation dollars. LeadLife’s solution is designed to allow marketers to:
- Score and prioritize leads based on behavior (online and offline)
- See all of the prospect’s interactions with a company over time
- Nurture leads through automated drip marketing based on specific conditions
- Create personalized e-newsletters to further nurture leads
- Create and publish customized landing pages in minutes
- Measure campaign results on one dashboard
"The best testament to our ease of use and functionality is the expansion of our application within our customer organizations,” said Cramer. “For example, one of our customers has expanded its use from one division to eight divisions - all of which are independent and all of which have substantially different requirements.”
Other competitive differentiators Cramer highlighted include: an email database with millions of B2B contacts, and the ability to integrate any CRM system into LeadLife’s lead management software.