DemandGen Reports

Consultants and analysts frequently encourage marketers to become part of the conversation in their industry and encourage dialog with both customers and prospects. One BtoB marketer recently added a fresh twist to the theory by inviting its customers and prospects to literally join the club.

As a provider of interactive business and financial data on global companies to financial, corporate and advisory professionals, EDGAR Online was looking to speed up its own internal flow of intelligence to its sales team. The Atlanta-based company historically had been generating the majority of their sales leads through the standard “contact us” page on their website, but the names generated were not proving to be qualified.