This new white paper is a great resource for enterprise companies looking to map their demand generation strategies to the new buyer-driven process. Authored by Left Brain Marketing, a leading Silicon Valley-based marketing consultancy, this white paper builds around a six stage framework, providing marketers with a structure for nurturing and lead scoring activities to support the buyer-driven process, as well as leveraging past data to make informed, targeted decisions.

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The paper examines the common stages of social media adoption among B2C and B2B marketers, and presents best practices for what organizations should expect from social media going forward in terms of translating customer insight into marketing strategies that align with business goals. Since new channels, such as social media, tend to be disruptive, they require new rules of customer engagement, management and measurement. To address this, the paper examines common stages of adoption, and provides examples of how marketers can benefit from integrating social into the overall cross-channel mix.

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The Huge B2B Sales Opportunity You're Missing; Anonymous Website Visitors

Research by DemandGen Report and SiriusDecisions shows that nearly 60% of B2B sales leads are now website-generated, with more than 40% of potential buyers doing "stealth" vendor evaluations, yet leaving barely a trace of their identity. This prospect anonymity -- a.k.a. "lead leakage" -- represents a vast sink hole in the B2B buying process that's costing companies millions. This white paper reveals the means to identify these unknowns, along with details of a four-step process to leverage lead data once you capture it: Real-Time Sales Follow-up; Campaign Management; Integration of Sales and Marketing; and Business Intelligence.

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There is no greater responsibility of the Chief Marketing Officer than managing marketing profitability and delivering the greatest return on investment (ROI) from marketing resources. Strategies and tactical plans must deliver current and future profit streams that keep the business healthy and growing. Capabilities to measure and manage marketing ROI are essential, but do not necessarily come easily. This white paper is brought to you by Aprimo, the leader in marketing automation software.

Download "CMO Guide to Marketing ROI" here.

For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads per paper at a lower cost per lead than any previous delivery methods. In 3 years virtually all white papers will be delivered as social documents. This paper will show you how to get started.

7 Common Missteps That Slow The Success and Limit The Impact of Marketing Automation Systems

In this white paper, DGR will outline 7 key areas companies must address in order to successfully integrate marketing automation tools and processes into their prospecting. In addition, the paper will present real-world accounts of recent implementations to highlight best practices, as well as the positive impact that well-executed marketing automation rollouts can have on the business.

For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. But, managing communication and brand compliance in this environment can be extremely challenging. There are often conflicting goals between corporate marketing and local entities, such as agents, branches, or field offices. Corporate marketing is tasked with developing a consistent brand across marketing channels, regions and local audiences, while local field marketers need autonomy and flexibility to customize the brand and marketing message. As a result, local marketers often view corporate or headquarters marketing as a compliance mechanism.

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Justifying new investments can be challenging in the current economic climate.  However, because marketers are increasingly being challenged to demonstrate the ROI of their investments and impact on revenue, many forward-thinking companies have realized that now is the time to invest in marketing automation. This white paper presents insights into how marketers can drive improved effectiveness and response rates, higher quality leads, and higher revenue.

The paper demonstrates how market leaders are using technology to automate recurring tasks and better manage assets to improve efficiency. The paper provides valuable tools, including:

• industry research/statistics
• a business case outline
• and a presentation outline

All designed to help marketers make the business case for investing in a marketing automation solution — from situation analysis through expected results.

Download your complimentary copy of the white paper today and justify your case for automation!