There is a new kind of buyer, Customer 2.0, develops opinions of brands without ever viewing a single advertisement or listening to a sales pitch. Customer 2.0 can learn anything he/she wants to know about our products or services through social media." Learn more about this new breed of buyer. Download and register for "Selling in the Age of Social Media".
SalesFUSION presents a new white paper designed to help b2b marketers find their “optimal lead flow”. Learn new strategies, technology and best practices for integrating your marketing automation efforts directly into your CRM solution so that you do more marketing for less.
7 Key Areas To Maximize Your Webinar Program
Download this white paper to access new research on best practices for webinar strategies to drive registration, attendance and ultimately qualified leads. With the new data showing that 83% of marketers have increased the frequency of webinars, it's now more important than ever to produce web events that stand out from the crowd. This paper demonstrates the latest approaches and tools companies are using to make webinars more interactive and engaging.
An inside look at how progressive BtoB organizations are jumping off the treadmill of traditional, underperforming marketing channels and improving the efficiency of their sales and marketing by repurposing existing content and publishing it in new formats.
Five Key Areas Every Company Should Address First to Insure Success
Analysts caution the next wave of adopters of marketing automation to avoid the mistakes of companies who rolled out other enterprise software platforms such as CRM, ERP and WMS, by thinking that technology would magically eliminate their problems. This “silver bullet” pipe dream often causes companies to overlook the underlying problems within their organiza tion — the lack of process behind the technology. This white paper provides the “5 key areas every company should address” before adopting marketing automation. The paper includes background on the changing behaviors of the BtoB buyer and presents a model for how improving efficiency through process based lead management can substantially increase pipeline metrics.
“While technology enables lead nurturing to convert [prospects] to customers at a lower cost, it is not the complete answer. Those marketers I’ve talked to who have successfully implemented automation treated lead nurturing management as a business-process initiative, not a technology initiative.”
Richard Fouts, Research Director, IT Markets and Channels, Gartner
–BtoB Online
Recruitment doesn't end with a job offer.
It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. Download the FREE CareerBuilder Ultimate Recruitment Guide today! It's stocked with the latest hiring tips and advice—and designed to equip you with the necessary information to make the smartest hiring decisions and hire the best people onto your team.
Conversational Marketing is a process and practice few companies have successfully applied. In trying to make the business case that their offering is better, faster and more powerful, vendors often get stuck in a 1-way dialog focused on their own speeds and feeds. This Executive Briefing shows marketers how to build a truly bi-directional dialogue between prospect & vendor enabled by the right combo of process and technology.
How to use high-test data to fuel B2B sales and boost CRM performance
In the following white paper, we will highlight six strategies leading B2B organizations have implemented to improve the results of their marketing campaigns as well as the efficiency of their sales organizations:
