Emergence of the Social Delivery Platform New Social Media Strategies for White Paper Lead Gen
- Published in White Papers
For the past 15 years there has been no innovation in the way white papers for business‐to‐business (B2B) sales lead generation have been delivered. The purpose of this paper is to introduce a revolutionary new way to place white papers at the center of social marketing programs for the purpose of lead generation—Programs that will generate more high quality leads per paper at a lower cost per lead than any previous delivery methods. In 3 years virtually all white papers will be delivered as social documents. This paper will show you how to get started.
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