If you think your company isn’t large enough to invest in marketing automation, it may be time to think again. In fact, SMB marketers that invest in marketing automation are more likely to be top performers than those that don’t — and the research in this white paper proves it.

Revenue. It’s what drives a business and what drives a CEO. But, it isn’t always easy to connect-the-dots for him or her when it comes to marketing’s impact on the bottom line. By measuring and tracking marketing campaigns in the company’s CRM system, the proof will be there in the systems reporting.

Interactive video, which has long been a staple for top-of-the-funnel engagement, is now taking a starring role at all stages of the customer lifecycle. B2B marketers are using video engagement metrics to gain insight into the buyer’s journey and capture data on how content is resonating with prospects and customers.

With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.

For independent financial services advisors, the need for ongoing outreach to clients with relevant messaging has never been greater. To address this challenge, many successful global financial services firms are supporting their local advisors with Relationship Marketing Platforms to integrate content, data and sources.

Video content is making waves in the B2B buying process. Studies show that more than half of B2B buyers view video content when researching a buying decision. This white paper dives into how live video ads can make a powerful impact on digital marketing initiatives, including:

Over the past several years, B2B marketers have been expanding the role of lead nurturing as a key element of their marketing initiatives. In Demand Gen Report’s 2014 Lead Nurturing Benchmarking Study, 71% of respondents reported that they are using lead nurturing as part of their demand generation activities, and another 19% plan to within the next 12 months.

Webinar attendance is down and those that do show up often leave far before the end — who has 60-minutes (in a row!) to give up in a workday? The same old webinar format has led to attendee fatigue. This brief recap of our recent “Flipping the Webinar,” webinar shows that it might be time to flip your webinars to make them more flexible, timely and engaging.