Communicating and distributing corporate marketing campaigns down to and through a network of indirect sales forces and independent partners is a daunting task in today’s complex media environment. To address the unique needs of channel-centric vendors, companies are rolling out “multi-tenant marketing automation solutions.”

Companies that implement multi-tenant marketing automation experience a number of perks, including the ability to:

• Automate lead generation and nurture processes;
• Score and distribute prospects based on pre-established criteria;
• Provide resellers with branded, customizable content; and
• Allow resellers to run their own multi-touch, customized campaigns.

Download this brief to learn how vendors are optimizing sales and marketing efforts by implementing multi-tenant marketing automation solutions. 

Get a reality check of the true cost – opportunity, money, and resources – of your marketing tools, and what you can do about it. Download the briefing today.

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The savvy, empowered buyer fast-forwards the research process and expects an immediate response from solution providers. According to industry estimates, nearly two thirds of marketing organizations have little or no centralized infrastructure formonitoring and managing campaigns. The reality is, sales and marketing teams that are unable to identify and respond to ready buyers within hours or even minutes risk being left out of deals. Download this white paper for 5 Time-Sensitive Metrics that BtoB companies of all sizes should be tracking. The paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

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New Research Highlights The Growing Relationship Between Content & Success Driving Digital Dialog With Prospects 

Content has emerged as a key ingredient to digital marketing. To gauge how industry leaders are addressing this growing need for content, DemandGen Report recently polled industry leaders to identify best practices around measuring content’s impact on demand and the steps companies must take to build digital dialog with their prospects. The following white paper provides a blueprint to help BtoB marketers with critical steps including: 

• Building buyer personas;
• Conducting a content audit;
• Mapping content to specific buyer stages;
• Creating assets that feed nurturing campaigns; and 
• Measuring the success of content campaigns. 
  
  
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As marketers are increasingly tasked to deliver more metrics-based insight, analytics tools are helping BtoB organizations compete in the current business climate. While the pressure to justify spend may have jumpstarted the measurement movement in marketing, it is clear that there is a big appetite for insights beyond basic ROI metrics. As the analytics tools and processes available continue to improve and expand, the visibility of marketing’s role in revenue generation is quickly climbing. Nearly 9 in 10 (88%) of marketers have increased their analytics efforts over the past 12 to 24 months, according to a new survey of BtoB marketers conducted by DemandGen Report.

To learn more about the research findings, including the primary adoption drivers, as well as the key areas of measurement organizations are focusing on, download the white paper “Data Rich: The Payoff Of Marketing Measurement On Revenue Performance.”

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Audience segmentation plays a vital role in any marketing strategy, and now more than ever customers are demanding vendors meet their exact preferences. With so much data available these days, marketers have to play a clever game in deciding exactly how to segment and target their audience, and achieve the best return on investment.

This white paper covers:

1. Categorization when segmenting an audience; 
2. Methods of data capture;
3. Analysis of data; and
4. Application to produce effective results. 
   
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Building The Business Case for An Integrated Customer Acquisition Model 

The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics and buyer behavior dictate that companies can no longer afford silos of disconnected data and intelligence.

Download this white paper to learn how BtoB market leaders in are achieving dramatic results in lead qualification and prospect conversion by moving from transactional models to behavior-driven, integrated strategies and tactics.

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How to turn social media into a profitable demand generation tool 

Social media is the fastest growing lead source for BtoB companies today and is currently changing the marketing rules of BtoB organizations. Due to industry discrepancies of what determines an efficient social media strategy, the channel is still a somewhat daunting venture. However, it has been determined that by formulating the right social media plan, BtoB marketers can quickly acquire consistent and relevant prospects and as a result, churn out more qualified leads. In this comprehensive white paper, you’ll learn why an integrated social media strategy will bring in the most valuable leads, as well as how to transform social-sourced leads into real revenue.

Download this white paper.