The Move From Transactional To Behavioral Marketing

Building The Business Case for An Integrated 
Customer Acquisition Model 

The ability to attract new customers at the lowest acquisition cost possible is the key to success in a world where the buyer is making the rules. Moreover, the move from “transactional to behavioral” forces companies to integrate their previously disparate systems and processes. The new rules of business economics and buyer behavior dictate that companies can no longer afford silos of disconnected data and intelligence.

Download this white paper to learn how BtoB market leaders are achieving dramatic results in lead qualification and prospect conversion by moving from transactional models to behavior-driven, integrated strategies and tactics.

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“Transactional marketing has become less relevant as online mediums have changed both the buying process and the marketing process to favor behavioral marketing." - Jim Lenskold, President of Marketing ROIConsultancy, The Lenskold Group.

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