For B2B Marketers with long, complex sales cycles, conversion typically means getting a visitor to fill out a form in exchange for something of value: a white paper, a demo or a free consultation. Marketers are challenged to demonstrate their value proposition in a very limited time window. Download this white paper to learn more about the distinct segments of prospects interacting with your landing pages, as well as tips enhance the conversion quality and quantity.

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Content curation is turning out to be a bona fide game-changer. Marketers for a wide variety of brands are seeing impressive results from their curation efforts. For those who are evaluating the pros, cons and “ROI” of curation, this white paper is a collection of evidence that demonstrates its very real benefits.

This White Paper includes:
· A detailed overview of how curation helps build and grow a brand
· Client testimony based on actual curation projects
· Insider insights from colleagues and industry analysts

Also included in this FREE download are the results of the B2B Marketing Trends 2011 Survey Report. Curata surveyed nearly 400 marketing professionals across the U.S., representing a wide range of industries, to better understand the state of the B2B marketing landscape The results are in… the future of B2B marketing is Content Marketing.

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4 Steps For Getting Ready

E-marketing tools and tactics have made B2B marketers much more effective at generating leads and building their contact database, but the bar continues to be raised as buying behavior evolves and social media channels become mainstream. In order to connect with B2B buyers in 2012, marketing has to expand beyond thinking about contacts. Gathering email IDs may help to track behaviors such as white paper downloads and webinar registrations, but that approach is missing the vital link of integrating social intelligence into the demand generation strategy. This white paper offers insights from industry experts, as well as case study examples from companies that have successfully made the switch from focusing on contacts to delivering a personalized message to the right person at the right time.

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How Leaders are using Sales Playbooks and analytics to accelerate deal velocity

New market threats and realities for BtoB sales organizations, like a double dip recession and expanded reliance on procurement departments, are driving a continued shift to automating sales engagement with more defined processes and measurement. Rather than relying on reps to set their own course and engagement with each account, more companies are increasing investments in sales enablement software and using playbooks to even the odds. By automating sales playbooks and proposal creation, and integrating activity into CRM platforms, these leading companies are actually accelerating pipeline velocity and increasing win rates, even in the face of a challenging economic climate. To learn more about how progressive organizations are improving sales effectiveness, increase win rates and keep their pipeline moving, download the white paper “5 Steps to Increase Win Rates and Improve Pipeline Performance.”

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This new white paper was authored by David Raab and is offered to DG Report readers by SalesFUSION, a leading provider of marketing software integrated to CRM.

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Great search engine marketing is an essential component of inbound marketing. Can you potential customers find you? Download this free white paper to learn tips that will help drive more traffic to your web site.

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Effective stages of Demand Generation

Read this whitepaper to understand how you can begin a demand generation program using your current marketing budget and tools.

You'll learn how to:

• define demand generation within your organization
• use marketing data to develop a common definition of a lead
• identify your buyer's profile to determine your communication plan

Download the whitepaper now to get started with demand generation, with or without technology in place, and exceed your sales goals.