Today’s B2B marketing environment is more challenging than ever before. It’s harder to reach buyers and more difficult to gather information about their intentions. Traditional information sources, such as internal systems and public databases, often fall short when it comes to uncovering a prospect’s business needs, interests and purchase stages.
Web conferencing is now a mission-critical business tool for small and midsized firms. That's why more SMBs are taking a long, hard look at their current providers and asking whether they're really up to the task.
This white paper will help IT decision-makers at midsized firms make informed decisions when selecting a business-class Web conferencing platform, and show them how to evaluate potential conferencing solutions. Learn what distinguishes top-tier solutions in terms of security, management and administrative features, and service and support – and get detailed guidance on which questions to ask your next provider.
If you want to be a marketing star, video has to be on your playlist. Video is a growing part of the content mix and video analytics, combined with MAPs and CRMs, provides marketers with the powerful data they need to succeed.
Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including:
Raab Report sponsored by LeadMD
It’s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well. Few businesses have ever changed as rapidly as B2B marketing is changing right now. So it’s no wonder that many B2B marketers are asking themselves what they should measure and not finding a clear answer.
Learn the six foundational steps your company can take to set up a successful lead nurturing program, including:
“It’s like drinking from a fire hose!” “I’m busier than a one-armed paper-hanger!” “How do I cut through all the noise?”
Do phrases like these describe the challenges your B2B sales organization faces? Today, many sales professionals struggle under an avalanche of data about prospects, customers and markets. Yet instead of making their jobs easier, the sheer volume of this data threatens to overwhelm them.
Learn the foundational steps your company can take to set up a functional and cost-effective lead scoring strategy, including:
