Integrating Social In The Lead-to-Revenue Process
- Published in Web Seminars
When: Thursday, May 10, 2012 1:00 PM - 2:00 PM EDT - Register Today
B2B marketers are still in the early stages of establishing how social media can impact actual business results. Many organizations struggle to connect the soft benefits of followers and mentions to the more strategic goals of leads and opportunities. However, leading demand gen professionals have realized that social is no longer just the domain of content marketing and communications, and are moving elements of social marketing into their lead generation campaigns. Using new tools and techniques, they are finding successful ways to make social an integral part of their demand generation processes.
Attend this webinar to learn how to overcome some of the early barriers to using social to drive leads and revenue. We'll provide insight into the trends, tools and technologies that are making it possible for marketers to evolve their social media strategies from awareness to demand.
Lori Wizdo, Pricipal Analyst at Forrester Research will present recent research highlighting how far marketing has come in social demand creation and will provide recommendations for how to bring social to the forefront of an integrated lead-to-revenue process. Eloqua's Rob Bois will provide a framework for thinking about how to incorporate social into current lead generation programs using tools like social sign-on and will share examples of how companies are integrating and measuring social media as part of a larger demand generation strategy.
Speakers:
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Lori Wizdo
Principal Analyst Serving Technology Marketing Professionals, Forrester Research
Rob Bois
Product Marketing Manager, Eloqua
Moderator:
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Andrew Gaffney
Editor, DemandGen Report