This webinar will present case study examples and guidance around how marketers can successfully build successful lead nurturing campaigns, with specific insights into:
We all know that the B2B buying environment has changed dramatically in recent years. But just how do these changes impact buying behavior, and what do they mean for B2B sales and marketing professionals?
These are some of the questions addressed in the third annual Inside The Mind Of The B2B Buyer Survey, conducted by Demand Gen Report and sponsored by Act-On Software. During this one-hour webcast, we'll take a closer look at what the study reveals about today's B2B buyers and their decision-making processes.
Learn why integration of actionable data, content messaging and human touch has a direct impact on the output of your lead generation programs, and how marketing automation technology helps to enable – not drive - sales results.
Recent research reveals that 75% of B2B CMO’s report their biggest challenge is generating high quality leads. Despite this, only 19% have fully implemented a marketing automation solution, and among them only 15% state they’ve fully optimized it. The reason? Because it’s not as easy as the vendor hype would lead us to believe. Building a lead generation machine is far more complex that just installing automation software. And besides, marketing automation is not the silver bullet to lead generation nirvana. Learn how leading B2B companies like Trend Micro and Dell SonicWALL are optimizing their results through a more disciplined approach to lead generation and nurturing that features a sensible integration of actionable data, a relevant messaging framework, and human touch teleprospecting. And hear from the VP of Research for IDC’s CMO Advisory Service why integration of automation practices with the personalized, high-touch sales factor removes hurdles by expressing respect for buyers that assists them in their process.
For years, organizations have been challenged with departmental silos that prevent them from communicating with their customers in a coherent and clear voice. The ascendancy of social media and the marketing department's failure to make it a measurable revenue producer has only accented this problem.
Many marketers are still trying to figure out where social belongs and how to measure it, while still managing traditional disciplines.
Live Date: Thursday, September 27, 2012 at 12 PM ET / 9 AM PT - Register Today!
Consumers want to shop on their mobile devices, but they often encounter issues: four in five consumers experience problems when conducting transactions on mobile devices and 43 percent of those that experience problems abandon the transaction. A good mobile engagement strategy can offer these consumers the assistance they need at just the right moment to save the sale and deliver a great customer experience.
Live Date: Wednesday, August 15, 2012 1:00 PM - 2:00 PM EDT - Register Today
The state of data quality is improving for many companies. For others, moving the state of their data from good to great continues to be a challenge. The data quality delta means the difference between high-performing lead generation and lead development programs and those that never seem to yield impressive results. When data is optimized, demand creation strategies succeed, marketing program ROI improves, and top-line sales revenue increases. Moving your data from good to great requires knowing how to find the quality gaps, what to do about them, and then executing an ongoing improvement strategy. This webinar will explore the actionable, affordable and sustainable possibilities along with some case study proof points and some innovative ideas for applying data to custom demand gen programs.
Speakers:
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Shawn Dyer, Director of Data Strategies, Televerde
Cody Young, Regional Vice President, Televerde
Live Date: Tuesday, June 26, 2012 1:00 PM - 2:00 PM EDT - Register Today
Today's cloud-based marketing automation, CRM and other technology solutions can revitalize a sales and marketing organization. But the stakes are high: Transformative technology projects are expensive and complex, and according to some studies more than a third of them ultimately fail.
How can enterprise executives bridge the gap between what they expect from their IT investments and what they actually get? This webcast will explore the five most common pitfalls and introduce a new model for technology-driven transformation that rests on three key elements:
• A holistic, 360 degree view of an organization's business processes;
• A strategic roadmap that offers a high-value, low-risk implementation process;
• Supporting change and project management methodologies that address the human factor in transformative change.
Join Ryan Abreo, Vice President of Strategy at Couch & Associates, and Matthew McKenzie, Senior Editor of DemandGen Report, as they explain how enterprises can apply the Transformation Triad model to their own IT initiatives – and how the results can drive substantial bottom-line benefits.
Live Date: Thursday, June 7, 2012 1:00 PM - 2:00 PM EDT - Register Today
The B2B buying process isn't about selling a product or service – it's about demonstrating your ability to solve a customer's problems. In order to do that, B2B marketers need to connect with potential buyers, engage them in meaningful conversations, and earn their trust over time.
Above all, however, marketers need to practice effective thought leadership. Lots of companies do this, or at least they try. What they get, however, is a disconnected series of content marketing or educational efforts that fail to connect the dots.
During this webinar, "Thought Leadership Marketing That Gets Prospects Thinking," Forrester Analyst Jeff Ernst will show your firm how to step up its game and execute a world-class thought leadership strategy. We'll discuss topics including:
• The importance of a solid content strategy
• Aligning content to the buying process
• Maximizing return on your content expense
• When to incorporate educational vs. promotional content
• How to avoid being overly promotional
• Casting vision for thought leadership programs throughout the organization
• Remarkably successful campaign stories
Speakers:
Jeff Ernst, Forrester Research
Andrew Gaffney, DemandGen Report
