Break free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.

Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.

How does a 126% increase in revenue impact sound? For marketing executives looking to improve their revenue contribution, the first place to start is increasing conversion rates at different stages of the funnel.

In this upcoming webinar titled, "Rev Up Your Lead Gen Engines," we'll hear from Brian Conway, Director of Marketing Operations at CEB. CEB is the world's leading member-based advisory company, serving 16,000 senior leaders from more than 6,000 organizations across 60 countries with the insights and actionable solutions they need to respond quickly to evolving business conditions and transform operations. Brian will share insights into how the company optimized their forms to achieve a 105% increase in form conversion and 126% increase in revenue impact.

Campaign ROI is dead. Glad we got your attention. We value accurate campaign ROI as much as the next marketer, but if you have a multi-touch sales and marketing cycle, traditional campaign ROI just isn’t enough.

Join B2B marketing veterans Laura Ramos and Andrea Wildt for a 20 minute webinar discussing the importance of understanding which marketing campaigns influence revenue and how to measure influence in salesforce.com.

The signs of change are everywhere. With the Salesforce acquisition of ExactTarget and Oracle’s acquisition of Eloqua, the lines between CRM and marketing automation are disappearing. At the same time the roles and expectations of sales and marketing teams are being re-written. 

Rather than simply driving and managing leads in the upper funnel, progressive companies are discovering a new hourglass model aimed at both accelerating customer acquisition and strengthening customer retention. 

Aberdeen Group research shows that it takes an average of 10 marketing touches for an unqualified lead to become a closed-won deal. No wonder then that content marketing is at the top of the agenda for so many B2B marketing leaders – content is the currency that drives these interactions. Featuring new content marketing and management research from Aberdeen Group, this webinar will share best practices on content marketing strategies and tactics driving results across the B2B revenue cycle.

Live Webinar: May 14, 2013 at 1 PM ET / 10 AM PT

Most marketing teams are now being measured on their contribution to revenue, but to track this impact accurately companies need to track the dynamics of the buying process over time.

Live Webinar: May 1st, 2013 at 2PM ET / 11AM PT  •  Register Now »

While the view of “prospects to leads to opportunities to wins” is still a relevant view of the B2B sales and marketing pipeline, traditional models for effective pipeline management is obsolete. A two-dimensional view of marketing-generated leads that sales reps then develop does not accommodate the dynamics of the new multi-touch, buyer-in-control process that requires continual inside sales/field sales/marketing/buyer interaction. Nor does it enable sales and marketing execs to have clear visibility into their pipeline strengths and weaknesses.

This webinar addresses the challenge of how to achieve better pipeline optics that clearly demonstrate opportunities for improved lead generation and lead development practices, which result in optimized pipeline volume, quality, conversions, velocity, predictability and marketing ROI.

On-Demand Webinar • View Now »

The business buyer’s journey has evolved tremendously over the past few years. Prospects are educating themselves earlier in the buying process, and starting conversations with sales much later. As new approaches to reaching and nurturing audiences have grown more sophisticated, along with enabling technologies, what are the latest and most effective strategies that leading B2B marketers can best take advantage of to stay in front of their prospects and ensure their brands rise above the competition?

Join Sean Callahan, Editor of the Digital Marketing Remix, as he moderates a conversation between Russell Glass, CEO of Bizo, and Steve Woods, CTO of Eloqua. These industry executives will discuss where the “marketing technology stack” is headed and what today’s marketers can do to stay ahead of the game, including adopting “Always On” Marketing—a new approach to nurturing and unlocking the value of your prospect database.