How To Double Your B2B Marketing ROI

July 12, 2013
Published in Web Seminars

8-7 calendar template blue Break free of the marketing silos. Search, email, social media and offline marketing campaigns all have to work together to maximize their impact on the bottom line.

Bill Leake, an award-winning speaker and best-selling author, will discuss the proper allocation of resources and people, among other topics, in this webinar, “Double Your B2B Marketing ROI.” Leake is a member of the digital brain trust for Televerde, sponsor of the event, which is being moderated by Andrew Gaffney, Founder of Demand Gen Report.

Attendees will learn the ins and outs of:

Integrating search with earned media wins, such as social media and PR, for better results;
Retooling marketing automation campaigns for superior conversion;
Blending events with search and other paid online media—the hidden gem almost nobody does; and
Using SEM and other web traffic, plus lead forms, to build lists and enhance lead generation.

Attend this webinar for tips on how to boost your contributions to the bottom line.