Interactive online webinars have been identified as the gold standard for communications professionals to connect with internal stakeholders, customers and prospects.

Due to the continued success and high ROI of webinars, organizations are embracing the format across more areas of their business: from marketing and sales, to training and HR.

Marketing automation tools are part of the modern marketer’s arsenal, but tracking a buyer’s behavior across inbound and outbound channels only provides a view of where they have been. By layering on predictive analytics, marketers can get a better sense of where the buyer is headed next.

This E-book will provide a look at how forward-thinking companies are enhancing their marketing automation systems with predictive analytics to enhance their scoring, nurturing and data integration efforts.

Online video has changed the way we communicate with our friends, family – and with our co-workers. In fact, it’s easier and more convenient than ever before to make powerful, high-def video part of our professional lives.

This free E-book explains how to take full advantage of high-def video and other modern presentation tools. We’ll show you six easy steps you can take to take your employee training, internal collaboration and customer marketing to the next level, including:

Marketing automation is an engine that drives remarkable revenue growth for companies that use it effectively. Unfortunately, many firms struggle to put the pieces together when they invest in marketing automation.

This E-book, presented by LeadMD in conjunction with Demand Gen Report, offers a solution to this challenge. It explains how the right marketing automation consultant can unleash the full power of your technology investments, and it will show you how to pick the right consulting partner for your business needs.

QUICK TIPS: This E-book also features 7 easy-to-share tips from Koka Sexton, one of the top thought leaders in the selling space and a new member of the LinkedIn Sales Solution marketing team.

Much of the face- to-face networking that traditionally took place at events is now happening online, and introductions are happening via social connections.

This new E-book from Demand Gen Report features best practices directly from executives at LinkedIn and other leading digital brands.