The Power User’s Guide To Successful Webinars
- Published in E-books
Interactive online webinars have been identified as the gold standard for communications professionals to connect with internal stakeholders, customers and prospects.
Due to the continued success and high ROI of webinars, organizations are embracing the format across more areas of their business: from marketing and sales, to training and HR.
A number of power users were asked to share their personal experiences planning and executing webinars. Additionally, these sources were encouraged to share best practices on the following:
- Creating compelling webinar content;
- Incorporating videos and interactive tactics;
- Considering the impact of short-form formats and series;
- Integrating social media into the webinar experience; and
- Developing successful pre- and post-event campaigns.