Content4Demand recently connected with a dozen top content marketing experts. Our goal: To uncover the trends and tactics that will shape the content marketing industry during 2013, and to learn what those trends really mean for B2B marketers' day-to-day activities.

Now, their predictions are available together here, for the first time, in this exclusive E-book. Whether you're charged with launching a content marketing strategy or fine-tuning your existing campaigns, there's something here to benefit your organization.

Challenges, Opportunities and Key Priorities For B2B Marketers

The Demand Gen Report editorial team recently spoke with more than a dozen leading visionaries to understand how marketing technology will evolve during 2013. The result is this E-book: A collection of essays that lay out a fascinating mix of predictions, opportunities and challenges for B2B marketers.

Our expert All-Star team will discuss how marketing automation tools will incorporate new features, from predictive analytics to enterprise data integration; why vendors will revamp and rethink their service offerings; which skills marketers must adopt in order to survive and compete; and much more.

Marketers are investing more in content, but that doesn’t mean sales departments are using it. In fact, according to research, 65% of sales teams use less than half of the content their marketing department produces.

Download this new E-book from Demand Gen Report to learn how progressive companies are addressing this disconnect by closing the loop and creating the right content assets for key points in the sales funnel.

Refresh Your Marketing Strategies with Tactics that Get Noticed

The explosion of digital channels has fundamentally changed the way buyers engage with solution providers.

Yet, many marketers are still supporting their strategies with the same tools they used five to ten years ago.

Today, 90% of B2B marketers use content marketing as the centerpiece to their content marketing strategies. But not all content is created equal: As more marketers invest in content marketing, many of them are struggling to engage with prospects and drive qualified leads.

This eBook explains why webinars are the missing link between content marketing and lead generation. Learn why a recent survey of B2B marketers found that webinars are more effective than almost any other content marketing tactic.