The shotgun approach to marketing is missing the target. That’s why companies from a wide range of industries are turning to Account Based Marketing (ABM) to reach the key decision makers.

More than half of top-performing companies have adopted marketing automation, and almost 80% of marketers say marketing automation systems are the most responsible for improving revenue contributions. Isn’t it time to add marketing automation to your Salesforce CRM?

Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to adopt eSignatures. However, that is changing quickly — and for good reason. eSignatures eliminate slowdowns caused by distance, location and resources that add time and strain to the paperwork process.

In a recent survey, 39% of B2B marketing and sales professionals said they believe a lack of alignment results in fewer converted leads and closed deals. Yet, only 10% said they have complete coordination between demand gen and sales enablement. But getting aligned isn’t always easy.

Seven in 10 financial advisors are using social networks for business, and with good reason — it is where potential clients are spending time. In fact studies show that 75% of buyers are using social media to conduct research. While more financial service professionals are using social media, they aren’t all doing it well.