Marketers have historically focused on activity metrics such as open-rates and click-throughs to track campaign performance. However, this data is not relevant or relatable when it comes to reporting on your true value to the company.

The RPM Readiness Guide will show you how to use Revenue Performance Management as the framework to improve marketing efficiencies and accelerate sales cycles.

Download your copy of this eBook to learn:

• Why RPM is critical to your ability to report on marketing performance;
• How RPM can help you improve accuracies with pipeline forecasts;
• Whether your company is ready for RPM.
   

In a recent Demand Gen report survey, over 50% of respondents said they are not content with their current revenue measurement capabilities and are planning to add new tools that provide deeper intellgience include campaign attribution.

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Most B2B organizations understand the basic premise of lead scoring. Yet most companies – including those that have already deployed a marketing automation system – still don't take advantage of lead scoring.

What's holding them back? How can these companies turn lead scoring into a competitive advantage?

Demand Gen Report recently partnered with DemandGen International to get answers to these questions. In this 15 page E-book, you'll get an exclusive, all-access pass to DemandGen International's proprietary sales discovery process that it uses to build scoring systems for some of the world's top sales and marketing organizations.

You'll also get a clear, step-by-step blueprint for using the same techniques to build a powerful, highly effective lead scoring system for your own company.

This is a rare opportunity to get an inside look at an award-winning company's lead scoring secrets, and to apply those insights to build your own lead scoring process. Take advantage of these insights -- and take your sales and marketing teams to the next level of efficiency and performance.

*Note Demand Gen Report and DemandGen International are not affiliated.

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Social media provides powerful opportunities to send member engagement soaring, thanks to the natural connections arising out of posting, sharing, linking and “liking.” But in order to best take advantage of these new ways to develop a two-way dialogue with your members and boost their loyalty to the organization, you’ll need to develop a strong, clear strategy. Download this E-book to learn how navigate this new social universe and integrate it into your current customer relationship management efforts.

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This 29 page e-book looks at seven types of campaigns that can help you build successful demand generation programs.

Campaigns are an integral part of any successful marketing automation lead generation activities.

This E-book covers a range of campaign types, gives useful examples and touches on specific elements of:

• Segmenting audiences and building nurture campaigns
• Streamlining personalization by automating follow up
• Automating repetitive business tasks

Digital marketing has transformed how most organizations market today. At the core of successful marketing organizations is the concept of a “demand center” enabled by marketing automation—one that links marketing activity, and the customer buying and sales processes to analytics that close the loop
between investment and results.

Here are some key ideas:

• Develop an understanding of key buying indicators to help in crafting messaging
• Campaign actions may be online, or offline
• Use active and compelling subject lines
• Automated sales acceleration helps compensate for fewer marketing personnel

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5 new strategies to create online video content from material you already have in-house.

This All-New KnowledgeVision E-book Shares:

• The tools and techniques marketers can use right now to repurpose preexisting content affordably and effectively
• How certain easy to use technology actually reduces staff time spent creating online videos
• What archived materials work best when repurposing
• How online video made using recycled content effectively communicates brand messaging
   

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