There is still a disconnect throughout the buying process, in which prospects are showing reluctance to connect directly with the sales team and move directly forward with the “last mile” of the sale.
Progressive companies understand that this gap can only be filled by advanced analytics and mobile tools geared specifically for today’salways-on selling environment.
Demandbase announced the launch of the B2B Marketing Cloud at the company’s inaugural Marketing Innovation Summit for B2B in San Francisco. The subscription-based marketing platform is designed to graphically illustrate the specific levels of awareness, engagement and conversion for each targeted audience and executed campaign.
The new Performance Manager interactive dashboard plays a central role in the B2B Marketing Cloud.
The Third Annual Killer Content Awards, recognizing organizations and individuals that have raised the bar in content marketing tactics, were handed out at #C2C14.
Marketers are looking to bring a chief technology officer (CTO) into the marketing department to help them sort out the array of marketing technology being used.
This is according to a study, titled: Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Size Companies. The research was commissioned by marketing software company DNN to better understand the challenges facing marketers at companies in the mid-sized segment, defined as those with 50 to 5,000 employees.
Despite rumors of the death of email, it remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined, according to research from McKinsey & Co.
Like all of the tools in the B2B marketer’s arsenal, email marketing is driven by data. Data helps ensure that email campaigns align with the pain points and interests of prospects and customers. If you touch a nerve, the email is more likely to get opened.
By Amber Trendell, Global Marketing Programs Director, Autotask
Benchmarks and key performance indicators (KPIs) are essential guide posts to help us understand where we are in the context of our peers, industry and competition. Without them, there is no understanding of metrics such as maximum (or minimum) threshold for productivity, revenue growth rates, efficiency, client satisfaction or differentiation. The list goes on and on.
Sales Process Pro from SAVO is designed to provide companies with real-time insight into sales activities. This allows sales and marketing leaders to reinforce training and execution best practices, improve productivity and sales forecasts, and ensure overall deal quality.
Although Silverpop was acquired by IBM in April, Kevin Bishop, VP and General Manager of Enterprise Marketing Management at IBM, said he does not expect any significant shifts in Silverpop’s overall business strategy. He made the remarks during Amplify 2014, Silverpop’s customer event.
He stressed that under the IBM umbrella, Silverpop will have the ability to extend its reach to customers in more than 170 countries.
CallidusCloud posted revenue of $31 million for the first quarter, an increase of 21%. Total recurring revenue was $22.3 million, which includes SaaS revenue of $18.2 million and maintenance revenue of $4.1 million.
"Q1 was a great start to 2014. We had record all time revenue, our margins expanded and we saw another consecutive quarter of non-GAAP net income," said Leslie Stretch, President and CEO of CallidusCloud. "We had strong new business wins driven by customers calling time on expensive point solutions. The Lead to Money cloud is proving to be a compelling option for companies who want integrated marketing and sales automation."
Oracle has unveiled the new Oracle Marketing Cloud, which brings together marketing automation, social media, content marketing and data management functions. The new approach combines technologies from a number of the company’s recent acquisitions, including Eloqua, Compendium, Responsys and BlueKai.
The company foreshadowed this strategy during the Eloqua Experience 2013 event this fall. Eloqua will remain a foundational product brand within the overall Oracle Marketing Cloud, according to a company spokesperson.
