Infusionsoft continues to grow — the small business software vendor posted $60 million in revenue last year, a 54% increase from the previous year. They now have more than 21,000 customers and over 500 employees.

Co-Founder and CEO Clate Mask said the company is looking to do more than provide software. “Small business is not for the faint of heart. We don’t want to just hand them a piece of software. Everything is changing. Technology is changing. Customer behavior is changing. We want to own their entire success.”

Blab, a provider of predictive social intelligence tools, unveiled the latest version of its predictive insights tool designed to identify which online conversations will trend in the next 72 hours.

Called BlabPredicts2, the platform models real-time social conversations against pre-defined paths to predict hot social media topics. BlabPredicts2 incorporates enhanced filters to identify and understand conversation topics by channel, term, and velocity.

Christine Elliott, Associate Director at Crowe Horwath, views customer engagement as a “puzzle” and her marketing team is continuously looking for ways to put more of the pieces together to get a clearer picture as to how buyers are interacting with content.

Demand Gen Report caught up with Elliott as she prepares for her presentation at the upcoming B2B Content2Conversion Conference, titled: Lead Nurture 2.0: Shifting The Focus To Optimization And Creating Leverage. She discussed the connection between content and engagement and some of the metrics Crowe Horwath leverages.

To begin the B2B buying process, many prospects go to the web sites of potential vendors to get a feel for what each company can offer. Since the company web site is often the first touch point for potential customers, vendors must find ways to provide relevant content up front.

To accomplish this, B2B marketers are increasingly turning to web site personalization to provide content that is specifically geared towards individual buyers, largely segmented by industry, department, function or role. Some are even taking it to the next level and presenting company-specific content to visitors.

ON24 announced a new service that will allow users to integrate their CRM and marketing automation platforms with ON24 webinars, providing the ability to capture key metrics about webinar performance and add them to the customer and prospect databases. The service will allow the ON24 reporting systems to integrate with systems such as Eloqua, Hubspot, Netsuite, Salesforce.com and others.

With webinars being one of the most effective forms of content for B2B marketers, new ways to measure and collect more data on potential customers was a growing necessity. Users will now be able to leverage the ON24 reporting systems to boost sales.

Jesse Hopps, Founder and CEO of Demand Metric, said one of the key challenges for companies looking to improve their sales enablement process is a lack of a common definition. The strategy is defined by its functions rather than benefits, he explained during a keynote presentation at global marketing research and advisory firm’s inaugural Sales Enablement Summit.

Demand Metric defines sales enablement as “the practices, technologies and tools that improve the performance and productivity of the sales organization” and “sales enablement drives revenue by directly impacting the sales teams’ ability to close more deals,” Hopps noted.

DiscoverOrg, a provider of information technology sales and marketing intelligence tools, announced Marketo Webhooks for DiscoverOrg, an application designed to provide real-time data on customers and prospects.

DiscoverOrg and Marketo joint customers can activate a Webhook from within their Marketo environment. When a customer or prospect fills out a web form, Marketo queries the DiscoverOrg database for any missing information. The new data is captured and sent back to Marketo where it is automatically appended to the existing contact or lead information in the customer’s account.

Richardson, a sales training and performance improvement company, partnered with sales enablement technology provider SAVO to develop SAVO Sales Process Pro Richardson Edition, an application to help sales and marketing leaders reinforce training and execute best practices through coaching at each stage of the sales cycle.

Through seamless integration with CRM solutions, the application is designed to help improve productivity and sales forecasts and ensure overall deal quality.