Oktopost Social Media Marketing Platform

April 29, 2014
Written by Kim Zimmermann
Published in Solution Spotlight

Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between social media efforts and lead generation budgets.

oktopost logo Oktopost is designed to help marketers determine the ROI of social media, aiming to bridge the gap between social media efforts and lead generation budgets.

Features/Functions

With Oktopost, marketers can schedule posts on LinkedIn, Facebook, Twitter and Google+. All posts are automatically saved for easy content repurposing. Users can quickly schedule a post on 50 different LinkedIn groups.

The social analytics dashboard delivers actionable data points that enable B2B marketers to improve their results over time. The data sheds light on the entire funnel, from posts to conversions. This provides valuable information that enables continuous improvement of messaging and social media lead generation strategies.

Targeted Users

Target users are B2B companies that use social media and content marketing for lead generation. Content marketers, community managers, CMOs and B2B marketing agencies are among targeted user groups.

Compatibility

Oktopost integrates with sales and marketing platforms such as Marketo and Salesforce.com.

Pricing/Delivery Model

Oktopost offers pricing plans for companies of all sizes, starting with free accounts for beginners. Larger companies can upgrade to the Starter, Marketing, or the Business Plan. All plans come with a free 30-day trial.

There is also an agency platform that is designed for B2B marketing agencies that manage social media and content marketing on behalf of multiple clients.

Competitive Positioning

Oktopost was designed to overcome the two greatest challenges facing B2B marketers: Large-scale content distribution and measuring social media ROI. The platform enables B2B marketers to unlock the full potential of social media marketing, content distribution and lead generation.