Invoca, a provider of cloud-based inbound call marketing technology, announced the capability for enterprise brands using Session Initiated Protocol (SIP) telephony applications to integrate with Invoca's platform.

The integration layers Invoca’s cloud-based call marketing technology onto existing SIP communications protocol to deliver call tracking, call marketing automation and voice intelligence. SIP is becoming a more popular choice for large enterprises with high call volumes looking to improve the reliability and lower the cost of their telecommunications.

TIE Kinetix, a SaaS provider of channel demand generation and sales conversion solutions, has launched The Sales Resource Center. Designed for channel partner sales representatives, The Sales Resource Center delivers customized and co-branded content to sales reps’ smartphones, tablets, desktops and company intranets in real time.

Viewing time on webinars increased 47% over the past year. That was one of the key finding of the 2014 Webinar Benchmarks Report from ON24, a webinars and virtual communication solutions provider. The report also includes actionable insight on how companies can enhance their webinar capabilities.

The report’s findings were collected from over 7,000 webinars held by ON24 throughout 2013, involving over 500 organizations. The study is split into three areas: pre-event benchmarks, live-event benchmarks and post-event benchmarks.

Collaboration among the extended sales team — which includes sales, marketing, marketing ops, and sales ops — is one of the critical attributes of a world-class sales organization, according to the latest research from Miller Heiman.

“Being able to provide perspective for the buyer as to how your solution addresses their challenges is a major behavior that differentiates the world-class sales professional from the sales person,” said Joe Galvin, Chief Research Officer of Miller Heiman, at the recent 2014 SAVO Sales Enablement Summit. Citing the 2014 Miller Heiman Sales Best Practices Study, he said there is a 25% performance gap between world-class sales organizations and others.

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing.

Captora, which offers a cloud-based solution designed to discover, engage and convert buyers with existing content, has raised $22 million in Series B financing. The company will use the investment to expand its customer base, double its workforce, move into new geographies and further develop its product suite.

“We have seen marketing increasingly being charged with meeting revenue numbers,” said Captora CEO Paul Albright, in an interview with Demand Gen Report. Albright most recently served as Chief Revenue Officer for Marketo. “We see the potential to help marketing beat those revenue goals faster and more efficiently.”