Seek AI, a developer of AI-powered intelligent data solutions, unveiled its new B2B SaaS platform that automates mundane, repetitive work that data professionals perform within many organizations. Seek AI allows data teams to oversee database query projects aiming to improve productivity, especially in the sales and marketing departments.
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it acquired LeadSift, KickFire, Triblio and Selling Simplified. This new capability brings together KickFire and LeadSift data capture technologies and machine learning to help enhance and expand the company’s knowledge graph across all technology verticals.
Gong, a revenue intelligence platform, released Smart Trackers, a user-trainable AI system that seeks to provide a deep understanding of customer conversations. Smart Trackers are designed to help customer-facing teams identify deal risk and opportunity, understand the effectiveness of strategic initiatives, replicate best practices and get ahead of emerging market needs.
Mediafly, a revenue enablement platform, marked its sixth acquisition through the addition of Aptology, a talent intelligence platform. Mediafly plans to leverage Aptology’s “people data and analytics” to help sales teams remove bias and gain objective insight into the behaviors that drive positive outcomes within their unique sales processes.
As a veteran in the automotive safety space, LHP Engineering Solutions has serviced big names in the transportation industry for more than 20 years without relying on marketing. But when the pandemic put a halt on in-person interactions and direct sales efforts, the marketing team knew they needed to get serious about tapping into key audiences.
As the year 2022 approaches its end, annual budget planning for the new year is just around the corner. What better way to end the year than with a nice book read? Latané Conant Conant, Chief Marketing Officer at 6sense, just released the second edition of her book titled, “No Forms, No Spam. No Cold Calls,” to equip sales and marketing leaders with the tactics needed to succeed in 2023.
The SellX platform is an end-to-end solution for companies looking to acquire more customers by launching customizable campaigns to a network of sales reps. The data-optimized platform is complete with integrated sales and marketing tools that track performance, automate workflows and manage payments.
Clearbit, a B2B marketing intelligence provider, launched Capture, a new capability designed to help marketing teams more efficiently drive pipeline by automating intent-based outreach for best-fit website visitors.
Despite visionary goals, solid planning and concerted efforts, many marketing transformation initiatives sadly fail to achieve their full potential — why?
