If the last few years of disruption caused by the pandemic taught event leaders anything, it’s that the future is certainly uncertain. The marketing industry faced major turmoil when events shifted from in-person to virtual and now back to in-person and hybrid.
Mediafly, a revenue enablement and intelligence platform, launched Presentify, a value-added service that seeks to empower revenue teams to deliver results via interactive content, including presentations, animated social media and explainer videos, simulated app/software demos, business value reports and other interactive/self-guided experiences.
Despite a strong labor market, economists are warning of tough times ahead: Some are predicting an upcoming recession in the next few months, and some even consider the U.S. currently in a recession.
Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake Marketplace. The integration seeks to provide practitioners with access to live and ready-to-query data from Anteriad to help promote smarter decision making.
Mindtickle, a sales readiness platform, launched six new capabilities designed to help revenue organizations deliver engaging and high-impact sales enablement and content experiences. The updates seek to bring together sales enablement and content management in one place.
We’ve all been there: Trapped in a seemingly endless conversation with someone who jumps around between present and past to dredge up some miniscule detail they accidentally left out. With such little tolerance for poor storytelling in our personal lives, that impatience is only magnified in the professional arena.
As 91% of CMOs believe they must continually innovate to remain competitive, Salesforce’s eighth annual “State Of Marketing Report” uncovered that the onus of that innovation falls on the shoulder of marketers. But despite the heavier workload, marketers are hopeful — 87% said their work provides greater value now than a year ago, representing a 10% increase from last year’s survey.
Conductor, an enterprise organic marketing platform, released its single sign-on (SSO) integration with ContentKing. Earlier this year, Conductor acquired the cloud-based service designed to provide real-time SEO auditing and change management to maintain search engine visibility.
RollWorks, an ABM platform and division of NextRoll, integrated with Outreach.io, a sales execution platform, to help enable more efficient prospecting, engagement and forecasting. The partnership seeks to assist marketers in prioritizing prospect engagement and immediately acting on key contacts within their target accounts.
Lusha is a crowdsourced data community and sales intelligence platform that empowers B2B sales professionals to identify, engage and close qualified prospects. Salesforce Data Enrichment (SFDE) is an automated audience-based enrichment solution that enables users to enrich their Salesforce contact and company database with up-to-date data.
