Data is one of the biggest drivers of successful marketing today — and in pursuit of success, marketers’ appetite for high-quality data keeps growing. With the deadline for third-party cookie deprecation steadily approaching, some in the industry predicted brands and marketers would become wary of overreliance on third-party data. As it turns out, those predictions have proved tenuous at best.
RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent data provider Bombora and peer-to-peer review site G2 to better identify in-market accounts and tap into unknown audiences that are ready to buy.
Your website gets tons of traffic... but is it legitimate? Does it positively influence pipeline and lower customer acquisition costs? Chris Golec, a B2B veteran who founded Demandbase in 2006, officially launched his latest marketing technology designed to help bring transparency to the quality of B2B website traffic across SEO, paid search, social, email and display advertising.
Looking to add an extra special touch to your holiday communications and beyond? Sendoso, a corporate gifting platform, just launched its first free E-gifting offering that aims to enable small and medium-sized businesses to send E-gifts without contracts, subscriptions or fees.
Affinity, a relationship intelligence platform, released Affinity Meetings, a new solution designed to deliver relationship intelligence data from Affinity’s CRM directly within Zoom to provide customer and prospect insights during sales meetings. Affinity Meetings seeks to provide dealmakers with the information they need to align with their team on deal progress and save time during and after a meeting.
Loops.ai, a product growth platform, announced its public launch with $14 million in seed funding in a round led by Scale Venture Partners with participation from Cardumen Capital and several other investors. The platform plans to use the funding to refine its insights engine and continue scaling its team.
Women in Revenue (WIR), a non-profit organization, received a grant from Tiger Global Impact Ventures (TGIV), a global tech investment firm, to promote gender equity in sales and marketing roles. The grant comes from TGIV’s Gender Equity in Tech Fund (T-GET), a $50 million commitment designed to increase access, inclusion, representation and parity for women across the technology ecosystem.
As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many seasoned marketers, this is not a big deal: Marketing in the trenches alongside our sales counterparts has given us a unique perspective on what it means to move fast toward market signals and drive better pipeline performance.
Loop & Tie, a carbon regenerative gifting platform, released 100% transparent pricing for its Essentials and Premium Tier subscribers and extended the capabilities of its self-service platform to encompass corporate gifting.
