Ceros, a cloud-based interactive design platform, revealed that its Power of Creativity event will take place on Sept. 27 at 1 p.m. ET and is open for registration. The Power of Creativity is an annual event that shares insights into the company’s future, provides updates on products and partnerships and facilitates discussions of what drives inspiration and innovation.
The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many other key elements.
RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play Generator, an intuitive free tool that serves up actionable ABM plays personalized for each user’s individual business goals.
Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel.
Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
FormAssembly is an all-in-one form and process-building platform that helps organizations take control of the data collection process. FormAssembly Workflow is a visual, no-code process-building interface that aims to simplify secure data collection and collaboration within organizations, allowing users to combine forms, emails, integrations and more into sequential data roadmaps.
In times of economic uncertainty, the marketing organization is often the first place executive leadership teams look for guidance on navigating a challenging environment. The initial instinct is for marketing leaders to focus on quickly rationalizing costs and reallocating remaining resources effectively, all without damaging the long-term capabilities of the marketing organization.
Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for streaming on CNBC.com, Peacock and Salesforce+.
Marketers know the value of keeping their CRM up to date, as 96% of practitioners agreed that accurate CRM data improves their conversion rates. But a startling 44% estimated their company loses more than 10% in annual revenue due to poor quality CRM data, while an additional 69% reported their organizations do not pursue and/or complete potentially valuable sales initiatives due to low-quality CRM data.
