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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Madison Logic Unveils New ABM Success Series

Madison Logic Unveils New ABM Success Series

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from enterprise software organizations leverage research and insights to implement their ABM strategies.
Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce & NBCUniversal Launch New Branded Series, ‘The Shift’

Salesforce and NBCUniversal introduced “The Shift,” a new branded video series showing how seven organizations took on a digital transformation during heavy market headwinds and made it through. The series will premiere Sept. 17 at 2:30 p.m. ET during a paid-programming block on CNBC and will also be available for…
G2 & ZoomInfo Integrate Intent Data Offerings

G2 & ZoomInfo Integrate Intent Data Offerings

G2, a software marketplace, integrated its offerings with ZoomInfo, a go-to-market software, data and intelligence provider, to enable mutual intent data customers to better target, engage and convert in-market software buyers.
B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

B2B Tech Veterans Launch GTM Partners, A Go-To-Market Analyst Firm

Go-to-market (GTM) industry experts Sangram Vajre, Bryan Brown, Lindsay Cordell and Judd Borakove launched the first data-driven GTM analyst firm, GTM Partners. The industry veterans founded the firm to help marketing, sales, customer success and product marketing teams become revenue leaders by creating transformational GTM strategies in the ever-evolving GTM landscape.
Sinch Reveals Its New AskFrank Question-Answering Search Engine

Sinch Reveals Its New AskFrank Question-Answering Search Engine

Sinch, a cloud communications and mobile customer engagement platform, launched AskFrank, an AI-enabled question-answering search engine. AskFrank integrates with a business’s existing customer engagement chatbots, contact center, website or knowledge base, landing the name from its frank, direct and honest answers.
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