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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Oracle Releases Next Generation Of Fusion Sales App

Oracle Releases Next Generation Of Fusion Sales App

Oracle revealed the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales seeks to automatically provide sellers with quotes, proposals and recommended steps.
Scratchpad Reveals First RevOps Toolkit, Scratchpad Studio

Scratchpad Reveals First RevOps Toolkit, Scratchpad Studio

Scratchpad, Inc., a provider of workspaces for revenue teams, launched its first revenue operations (RevOps) toolkit – Scratchpad Studio. This product is designed to help revenue and sales operations leaders take the complexity out of their tech stack, drive process adoption and close the gap in data growing outside of…
Demandbase Unifies Sales Intelligence & Account Engagement Insights

Demandbase Unifies Sales Intelligence & Account Engagement Insights

Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together first-party and behavioral data from Demandbase ABX Cloud and third-party data from Demandbase Sales Intelligence Cloud to visualize account intelligence in a…
ZoomInfo Welcomes Bryan Law As CMO & Joins AWS Partner Network

ZoomInfo Welcomes Bryan Law As CMO & Joins AWS Partner Network

ZoomInfo, a go-to-market software, data and intelligence provider, hired Bryan Law as Chief Marketing Officer. Law will lead ZoomInfo’s marketing organization to prioritize driving demand, enhance the company’s brand awareness and expand its thought leadership. ZoomInfo also joined the AWS Partner Network to improve data delivery through its Data-as-a-Service platform, OperationOs.
Dialectica Releases B2B Surveys Service In The Americas

Dialectica Releases B2B Surveys Service In The Americas

Dialectica, an information services company, launched B2B Surveys, a new offering designed to help businesses gather proprietary quantitative insights using research methods that have historically been limited to the B2C world. It was created to address client and external demands for a bespoke survey solution.
Demand Spring Appoints Matt Roberts As CEO

Demand Spring Appoints Matt Roberts As CEO

Demand Spring, a revenue marketing consultancy, promoted its current SVP of Strategy and Technology Matt Roberts to CEO as the company’s Founder and President Mark Emond steps into the role of Executive Chair. 
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