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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Conversica Releases New Humanlike AI Capabilities

Conversica, Inc.,a provider of conversational AI solutions, unveiled Conversica Chat and Conversica Answers, two human-like AI advancements designed to enable the company's Revenue Digital Assistants (RDAs) to engage every lead, prospect and customer in unscripted conversations with AI-generated web chat, SMS and email.

Impact.com Launches New Global Agency Partner Program

Impact.com, a partnership management platform, revealed its new Agency Partner Program, which offers dozens of benefits designed to deepen the companies’ relationships with their agency partners. The Agency Partner Program offers four membership tiers: Partner, Gold, Platinum and Diamond, with benefits increasing at each level. 

&Open Launches New Gifting Marketplace, On-Demand

&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open's enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds without having to commit to contracts.

Intentsify Appoints New Chief Product Officer & General Manager, Digital

Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of Intentsify’s digital offerings and help propel the company’s growth.

Wistia Unveils Live Feature To Empower Webinars

Wistia, a video marketing platform, launched Wistia Live, a new feature that seeks to empower B2B marketers to create, host, market and analyze the impact of webinars and live events. This new addition aims to help marketers transform their single-use webinar content into a treasure trove of engaging, valuable video…
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