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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm.
Demandbase Launches New Enhancements To DSP

Demandbase Launches New Enhancements To DSP

Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in aggregate), personas and buyer groups to provide “the best of both worlds” in identification and targeting technology.
Calendly Releases New Reporting Dashboard, Calendly Analytics

Calendly Releases New Reporting Dashboard, Calendly Analytics

Calendly, a scheduling platform, launched Calendly Analytics to help users optimize scheduling and reach team goals faster. The intuitive reporting dashboard is designed to assist team leaders to discover activity and trends, such as popular meeting days, top performers and in-demand meeting types.
6sense Delivers AI-Guided Engagement For B2B Revenue Teams

6sense Delivers AI-Guided Engagement For B2B Revenue Teams

6sense, a revenue intelligence platform, announced new product enhancements at its fourth annual customer conference, 6sense Breakthrough. The conference aims to provide B2B revenue teams with an inside look at best practices to leverage AI and big data to accelerate revenue generation efficiently.
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