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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

ZoomInfo Launches Intent Data Solution

ZoomInfo, a go-to-market solutions brand, has unveiled ZoomInfo Intent, a machine learning program designed to identify customers and prospects in the early stages of the sales cycle, notifying businesses when a prospect is ready to engage in the market.

Tropic Launches Buyer Enablement Platform Following Seed Round

Tropic has announced the general availability of its buyer enablement platform after securing $2.1 million in seed funding from the Founder Collective, with additional financing from Company Ventures and individual investors. The company said it will use the funding to expand its New York headquarters and scale its engineering, operations…

Openprise Launches New Data Management Tool

Openprise, a digital data management and orchestration platform, has launched a new data management tool: Openprise Agile CDP. The tool is designed to help marketers clean, enrich and unify data across multiple sources into a single customer view in as little as 90 days, according to the company.
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