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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual

Salesforce Cancels Dreamforce, Takes All 2020 Events Virtual

Salesforce has announced that it will be “reimagining” its 2020 event programming in light of the COVID-19 pandemic. In an announcement on the company’s website, Salesforce stated that all of its events, including Dreamforce and Tableau Conference 2020, will be canceled and brought to audiences in a virtual setting.
Infogroup Launches New Intent Data Capability

Infogroup Launches New Intent Data Capability

Infogroup, provider of data and data-driven marketing solutions, has launched a new intent data feature within its Data Axle offering, a real-time data delivery tool. The feature is designed to combine intent datawith Infogroup’s known business data to support account-targeting strategies via real-time API feeds.
LeanData Releases New Analytics Tool

LeanData Releases New Analytics Tool

LeanData launched LeanData Engagement, a new analytics offering designed to leverage the company’s Lead-to-Account Matching technology to help marketers achieve greater alignment and synergy with sales teams to improve conversion rates, increase pipeline and maximize ROI.
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