News Briefs

CMO Council Study: Only 12% Of Marketers Believe Their Content Is Relevant To Their Audience

With the widespread event occurring nationwide, field marketers are turning their focus to digital content. However, a new report from the CMO Council states that “most marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative.”

March 17, 2020
Written by Klaudia Tirico

Zuant Launches In-App Tool Designed To Streamline Post-Event Lead Follow-Up

Mobile lead capture solution provider Zuant announced an application designed to ensure leads from events receive timely follow-up and nurturing. Zuant’s Lead Follow-up aims to automate and streamline the process of engaging with leads post-show to improve ROI.

March 16, 2020
Written by Kim Zimmermann

Affinity Acquires Revenue Intelligence Platform Nudge.ai

Relationship intelligence platform provider Affinity acquired Nudge.ai, a revenue intelligence platform designed to build relationships and grow sales. The transaction took place just months after Nudge.ai shut down.

March 11, 2020
Written by Kim Zimmermann

New Video Series Spotlights Female Pioneers In B2B Sales

VanillaSoft, a sales engagement software provider for inside sales, has launched a new series in recognition of International Women’s Day. The #WomenInSales video series, which will run throughout the month of March, will feature conversations with female pioneers in B2B sales.

March 10, 2020
Written by Klaudia Tirico

True Influence Marks Record Year For Growth & Revenue Milestones

True Influence®, a provider of intent-based marketing, sales and demand generation solutions, ended 2019 with 25 consecutive profitable quarters and 111% increase in international revenue growth over 2018, according to company officials.

March 9, 2020
Written by Kim Zimmermann

New Outreach, Microsoft Collaboration Aims To Increase Sales Productivity

Sales engagement platform and unicorn startup Outreach has launched a new integration with Microsoft Dynamics 365 Sales.

March 6, 2020
Written by Klaudia Tirico

Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

In a move designed to strengthen its commitment to serving the marketing sector, Salesforce acquired The CMO Club, according to a post on its website. The CMO Club is a member-based community of CMOs and marketing leaders, with more than 30 global chapters and 650-plus members from leading global brands.

March 6, 2020
Written by Kim Zimmermann

News Briefs

CMO Council Study: Only 12% Of Marketers Believe Their Content Is Relevant To Their Audience

Zuant Launches In-App Tool Designed To Streamline Post-Event Lead Follow-Up

Affinity Acquires Revenue Intelligence Platform Nudge.ai

New Video Series Spotlights Female Pioneers In B2B Sales

True Influence Marks Record Year For Growth & Revenue Milestones

New Outreach, Microsoft Collaboration Aims To Increase Sales Productivity

Salesforce Seeks To Further Marketing Ties With The CMO Club Acquisition

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