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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Seismic Spring 2021 Release Aims To Optimize AI-Guided Selling

Seismic, a sales enablement platform, revealed its Spring 2021 releases during its Seismic Digital Shift event. The new launch includes new and enhanced capabilities to help organizations capture every revenue moment and drive efficient buyer engagement across all digital channels.

Freshworks Welcomes New CMO

Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth.

IDG Launches First Solution With Triblio Following Acquisition

IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that combined an ABM platform with a global…
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